For Marketing Teams

Power Your Marketing Campaigns with Accurate B2B Data

Build precision-targeted audiences, launch account-based marketing campaigns at scale, and eliminate wasted ad spend with verified B2B contact and company intelligence from the8.ai.

Marketing Use Cases

From demand generation to ABM, the8.ai provides the foundation for every marketing strategy that depends on knowing your audience.

01

ABM Campaigns

Build target account lists with verified contacts across every department and seniority level. Map out entire buying committees at your highest-value accounts, then launch multi-channel campaigns that reach every stakeholder involved in the purchasing decision. the8.ai gives you the contact-level precision that ABM demands.

02

Audience Segmentation

Segment your total addressable market by industry, company size, revenue, technology stack, geography, and dozens of other firmographic and technographic attributes. Create micro-segments for personalized nurture campaigns that resonate with each audience slice, driving higher engagement and conversion rates across the funnel.

03

Lead Scoring

Enrich inbound leads with firmographic and technographic data the moment they enter your funnel. Automatically score leads based on company size, industry, tech stack, job title seniority, and buying intent signals. Route high-scoring leads to sales instantly while nurturing lower-scoring leads with targeted content.

04

Event Marketing

Build pre-event outreach lists by targeting attendees and speakers at industry conferences, trade shows, and virtual events. Enrich event registrant data to prioritize follow-ups by account fit and seniority. Run hyper-targeted post-event campaigns that reference the specific sessions and topics each contact engaged with.

Results that matter

Average impact within 90 days of switching to the8.ai.

0x

Campaign ROI

Higher conversion with verified data

0%

Lower Bounce Rate

Real-time email validation

0%

More MQLs

Better targeting and segmentation

Marketing Data Features

Six capabilities purpose-built for marketing teams that need accurate, actionable data at scale.

Firmographic Filters

Target companies by size (employee count), annual revenue, founding year, headquarters location, and industry classification. Build ideal customer profiles with precision, then find every company that matches across our database of millions of organizations worldwide.

Technographic Data

Identify companies using specific technologies, platforms, and tools. Target Salesforce users, HubSpot customers, AWS shops, or any of thousands of tracked technologies. Understand your prospects' existing tech stack to tailor your positioning and competitive messaging.

Intent Data

Identify companies actively showing buying signals for solutions in your category. Track content consumption, search behavior, and engagement patterns to surface accounts that are in-market right now. Prioritize your marketing spend on accounts most likely to convert.

Audience Building

Create lookalike audiences from your best customers. Upload your customer list, and the8.ai will analyze the firmographic, technographic, and demographic patterns that define your ideal buyers. Then surface thousands of net-new accounts and contacts that match the same profile.

List Cleaning

Remove bounced, outdated, and duplicate contacts from your marketing database in bulk. Upload your existing lists and the8.ai will validate every email, flag duplicates, identify contacts who have changed jobs, and return a clean, deliverable list that protects your sender reputation.

Campaign Analytics

Track the impact of data quality on your marketing campaign performance. Monitor email deliverability rates, bounce rates by data source, and conversion rates across enriched vs. non-enriched segments. Prove the ROI of clean data to your leadership team with built-in reporting dashboards.

Account-Based Marketing

ABM at Scale

Account-based marketing only works when you can reach the right people at the right accounts. the8.ai makes it possible to run ABM programs at scale by giving you complete coverage of every target account, including verified contacts for decision-makers, influencers, and end users across the entire buying committee.

Build tiered account lists based on fit score, enrich every contact with direct-dial phone numbers and verified email addresses, and sync your target lists directly to your marketing automation platform. Track account-level engagement and buying intent signals to prioritize your highest-value opportunities.

Map full buying committees at target accounts

Sync enriched lists to Marketo, HubSpot, Pardot

Track account-level intent and engagement

87%

Higher ROI with ABM using verified data

4.2x

More contacts per target account

62%

Reduction in wasted ad spend

Your new marketing workflow

1

Define Audience

Set filters for industry, title, and company attributes

2

Enrich Leads

Append verified emails and firmographic data

3

Launch Campaigns

Run multi-channel ABM campaigns at scale

4

Measure & Optimize

Track ROI and refine targeting

Fuel Your Marketing Engine with Better Data

Join marketing teams that have improved campaign performance by 3x with verified B2B contact data from the8.ai.

Get Free Data
No credit card required
100 free credits